Are Start-ups Pareto Plants?
Does Pareto Principle apply in entrepreneur’s life? I am sure engineer entrepreneurs must know what a Pareto Principle is but for the sake of others, I will define it: Pareto Principle states that 80% effect comes from 20% of the…
Capillary Technologies : Real Time Customer Engagement
Founded in 2008, Capillary Technologies provides mobile based customer management solutions to retailers with real time customer engagement to promote the products and services. It is founded by Aneesh Reddy and Krishna Mehra, both from IIT Kharagpur. Genesis of the idea When…
Tagtile : Location Based Marketing
The week facebook acquired Instagram for $1Bn, it also silently acquired another company Tagtile which is founded by IIT Kanpur and IIT Delhi alumni. The deal was undisclosed apart from founder saying that it was in millions of dollars but…
5 Primary Revenue Models
What is a revenue model? Revenue model for a business is how an organization will earn the revenue; generate profits to produce return from invested money or capital. A revenue model is one of the business model components. The five…
Bluegape : Let Your Products Carry Your Attitude
Successful student start-up stories like Bluegape are rare in India and that makes them even more interesting. Bluegape lets you flaunt your attitude through the products you carry. Sahil Baghla shares more about the journey of Bluegape: Tell us in…
Business Model and its Key Ingredients
What is a business model? Business Model is a set of planned activities designed to produce profits in the market space. A business plan is the document which describes the company’s business model. There are 8 key ingredients of a…
The Story of Instagram
Following story was posted by Kevin Systrom, CEO, Co-founder of Instagram in reply to the question What is the genesis of Instagram? First off, we have to say that we never expected the overwhelming response that we’ve seen. We went from literally…
Business Plan & Business Pitch Template
Business Plan Executive Summary Template A ready to use Template for pitching your Business for Funding -made available by Alok ‘Rodinhood’ Kejriwal
Farms n Farmers : Cultivating A Change In The Farms
There are probably a hundred ways to earn money but in a country with about 50% people employed in Agriculture and more than 68% living in rural areas, how do you bring about a change in the lives of the…
Prem Das Rai : Manager Engineer Turned Politician
Prem Das Rai has the distinction of being the first Member of Parliament with the dual and prestigious IIT and IIM degrees. He is also a former Eisenhower Fellow (2002) from India. Prem Das Rai was recognized early for being…